Rocky
Star

Learn about Fashion Marketing and Brand Extensions

Rocky
Star


Learn about Fashion Marketing and Brand Extensions
Background

WHIZ COURSE + LAUNCHPAD

799₹1599  (50% OFF)
Learn Fashion Marketing + Get a Chance to intern with Rocky Star for 3 months

Top 1 applicant gets a digital internship with Rocky Star

Top 10 get featured on Whiz League

8 Pre-recorded sessions by Rocky Star

Interactive Learning Quiz

Course certified by Rocky Star

Rocky’s course whiz book

Background

watch trailer

WHIZ COURSE

499₹999   (50% OFF)
Learn about fashion marketing and brand extensions

8 Pre-recorded sessions by Rocky Star

Interactive Learning Quiz

Course certified by Rocky

Rocky’s course whiz book

Self Paced Learning

chapters

video video

Watch the Intro Class for free

Watch the Intro Class for free

video video
2. Basics of Fashion Marketing and Extensions

video video
3. Fashion Segmentation

video video
4. Exploring the International Market

video video
5. Home & Lifestyle

video video
6. Food & Gifting

video video
7. Beauty & Skincare

video video
8. Future of fashion marketing

course details

course details

It is every designers dream to witness their local fashion labels become an international lifestyle ... fashion labels become an international lifestyle brand. Rocky S is here to share his insights & decades of experience in the hypercompetitve world of fashion. Learn about the dynamics of the coture, ready-to-wear market and how to expand your fashion business all around the world. Rocky S will also guide on how to successfully expand your fashion brand into other lifestyle extensions such as home, hospitality and beauty; while staying true to your brand's identity.

It is every designers dream to witness their local fashion labels become an international lifestyle brand. Rocky S is here to share his insights & decades of experience in the hypercompetitve world of fashion. Learn about the dynamics of the coture, ready-to-wear market and how to expand your fashion business all around the world. Rocky S will also guide on how to successfully expand your fashion brand into other lifestyle extensions such as home, hospitality and beauty; while staying true to your brand's identity.

about Rocky Star

Rocky Star is a celebrated Indian fashion designer who has a very distinguished sense of style that is reflected in his designs. From pursuing fashion as a hobby to running a successful label under his name, Rocky Star is present in all the major fashion capitals around the world today. He has designed for Beyoncé, Paris Hilton, Hritik Roshan, Katrina Kaif amongst many others. Rocky has styled for over 350 Bollywood movies. He has not only excelled in fashion but also ventured into hospitality, beauty, home and gifting with his signature design style.

Background

about Rocky Star

Background

Rocky Star is a celebrated Indian fashion designer who has a very distinguished sense of style that is reflected in his designs. From pursuing fashion as a hobby to running a successful label under his name, Rocky Star is present in all the major fashion capitals around the world today. He has designed for Beyoncé, Paris Hilton, Hritik Roshan, Katrina Kaif amongst many others. Rocky has styled for over 350 Bollywood movies. He has not only excelled in fashion but also ventured into hospitality, beauty, home and gifting with his signature design style.

How to register for Rocky'S whiz launchpad

01

Subscribe

For Whiz Course + Whiz Launchpad & complete the Whiz Course


02

Submit

Upload your design as per assignment requirements

03

Selection

An in-house Jury scores your assignment, top 10 applicants are shared with Rocky.

04

Launch

One top applicant will get an internship with Rocky Star

1. Meet the Designer

It is every designers dream to witness their local fashion labels become an international lifestyle brand. Rocky S is here to share his insights & decades of experience in the hypercompetitve world of fashion. Learn about the dynamics of the coture, ready-to-wear market and how to expand your fashion business all around the world. Rocky S will also guide on how to successfully expand your fashion brand into other lifestyle extensions such as home, hospitality and beauty; while staying true to your brand's identity.

02

video video

02.Basics of Fashion Marketing and Extensions

Marketing your brand to the right audience is as important as creating great designs. Rocky explains the important aspects to consider while creating a unique brand identify. He also talks about how he successful expanded into multiple industries while maintaining his brand identity.

03

video video

03.Fashion Segmentation

In this chapter Rocky talks about the two main segments of the fashion industry, namely couture and pret. He explains the complex retail dynamics, designing stratergies and pricing techniques for these different fashion segments.

04

video video

04.Exploring the International Market

Rocky Star was one of the first Indian fashion designers to expand his presence and operations outside of India. Today he has established operations in 9 countries around the world. Rocky shares his inshights across various international markets and suggest market penetration techniques for different regions around the world.

05

video video

05.Home & Lifestyle

Rocky speaks about his expansion from fashion to furniture and how it helped him enhance his brand recall. He emphasis on the importance of finding the right partners to collaborate and what aspects to consider while expanding into a new industry.

06

video video

06.Food & Gifting

Rocky Star talks about the natural transition that led him to explore the hypercompetitive food & gifting industry. He also shares simple yet key stratergies to stay true to his core brand identity while rapidly expanding.

07

video video

07.Beauty & Skincare

Rocky explains the important factors to consider before stepping into the Beauty and Skincare industry.

08

video video

08.Future of fashion marketing

Rocky Star talks about the paradigm shift in the fashion marketing channels and shares his insights on the future trends in fashion marketing.

FREQUENTLY ASKED QUESTIONS

Who will teach this course?

Rocky Star a veteran fashion designer who has showcased on international runways for many years and has a global presence in stores. He has styled for over 350 bollywood movies while successfully maintaining a loyal clientele over the years. He is known for his unique gothic and barouque designs that has created a strong identity for his brand.

Who should take this course?

This course is recommended for all fashion design enthusiasts who want to understand fashion marketing and gain insights on the process of selling in the domestic and international markets. This course is also for those designers who wish to expand into industries iike beauty, hospitality, furniture to become a lifetlye brand.

What can I expect to learn in this course?

In this course, Rocky Star shares his insightful knowledge about different fashion segments. He will talk about retailing in the in the indian market as well has running a successful business in the international markets. Rocky extensively talks about his expansions into the hospitality, furniture, beauty industries while sharing his plans to make Rocky Star a 360 degrees lifestyle brand.

What is the course format?

Each course is meticulously structured into 8 modules that cover different learning areas. All modules are pre-recorded in HD quality and can be accessed anytime, anywhere. Our courses are designed to be self-paced allowing you to complete them at your own convenience.

In which language are the Whiz courses taught?

All our courses use a mix of Hindi and English.

What opportunity will selected users get on Whiz Launchpad with Rocky Star?

Unlock your dreams with Whiz Launchpad. Get a golden opportunity to work with Rocky Star across all his extensions

How frequently are the applicants selected for the Whiz Launchpad with Rocky Star?

Every 6 months

What is the assignment for Whiz Launchpad with Rocky Star?

Adapt Rocky's Iconic design and styling elements to make 2 product extensions in the space of furniture, home decor, beauty, cutlery, hospitality or any other industry. The assignment should be in a portrait format. Make sure the details of the design are clearly visible and design specs are shared. File Format: JPG, PNG Max File Size: 10 MB

What is the evaluation criteria for Whiz Launchpad with Rocky Star?

All submitted assignments will be scored on ten on each of the following criteria: 1. Originality 2. Design Aesthetics 3. Measurements & Technicals 4. Use of materials 5.Design Feasibility

What will the internship be like for Rocky Star?

The internship will give you an oppurtunity to work closely with fashion designer Rocky Star on his upcoming collections and his designs across different segments like beauty, skincare, hospitality, furniture amongst others,

For how long and where is the project take place?

The internship will be in Mumbai for 2-3 months.

How will I be informed?

You will be emailed once the scoring process begins and when the top ten shortlisted applicants are featured on Whiz League. The shortlisted profiles are shared with the artist and one top applicant gets the golden opportunity described above.

What happens if my assignment is not selected?

The selection process is fair and very competitive due to the high volume of applicants. We hope that the learnings from the course will motivate you to take the next steps in your successful career. We do not issue a refund or disclose the scores on the assignment.

Will I get a certificate on completing the course?

Your certificate signed by the whiz expert will be mailed to you upon completing the course and the quiz successfully. In order to complete the course, you must score 70% and above on the quiz. Simply registering for the course does not make you eligible for the certificate. Once you have obtained the required marks on the quiz, go to your 'My Courses' dashboard, select the course, select get certificate and receive your certificate via email.

What is the format and difficulty level of the quiz?

The quiz is designed to help you validate your learning and is structured in simple multiple-choice questions.

Can I give the quiz again to increase my score?

Yes, as the quiz is designed to help you self-evaluate your learning from the course.