Rocky
Star
Learn about Fashion Marketing and Brand Extensions
WHIZ COURSE
₹499₹999 (50% OFF)
Learn about fashion marketing and brand extensions
8 Pre-recorded sessions by Rocky Star
Interactive Learning Quiz
Course certified by Rocky
Rocky’s course whiz book
Self Paced Learning
WHIZ COURSE + LAUNCHPAD
COMING SOON
Learn Fashion Marketing + Get a Chance to intern with Rocky Star for 3 months
Top 1 applicant gets a digital internship with Rocky Star
Top 10 get featured on Whiz League
8 Pre-recorded sessions by Rocky Star
Interactive Learning Quiz
Course certified by Rocky Star
Rocky’s course whiz book
chapters
2. Basics of Fashion Marketing and Extensions
3. Fashion Segmentation
4. Exploring the International Market
5. Home & Lifestyle
6. Food & Gifting
7. Beauty & Skincare
8. Future of fashion marketing
course details
course details
It is every designers dream to witness their local fashion labels become an international lifestyle brand. Rocky S is here to share his insights & decades of experience in the hypercompetitve world of fashion. Learn about the dynamics of the coture, ready-to-wear market and how to expand your fashion business all around the world. Rocky S will also guide on how to successfully expand your fashion brand into other lifestyle extensions such as home, hospitality and beauty; while staying true to your brand's identity.
about Rocky Star
Rocky Star is a celebrated Indian fashion designer who has a very distinguished sense of style that is reflected in his designs. From pursuing fashion as a hobby to running a successful label under his name, Rocky Star is present in all the major fashion capitals around the world today. He has designed for Beyoncé, Paris Hilton, Hritik Roshan, Katrina Kaif amongst many others. Rocky has styled f... or over 350 Bollywood movies. He has not only excelled in fashion but also ventured into hospitality, beauty, home and gifting with his signature design style.
about Rocky Star
Rocky Star is a celebrated Indian fashion designer who has a very distinguished sense of style that is reflected in his designs. From pursuing fashion as a hobby to running a successful label under his name, Rocky Star is present in all the major fashion capitals around the world today. He has designed for Beyoncé, Paris Hilton, Hritik Roshan, Katrina Kaif amongst many others. Rocky has styled for over 350 Bollywood movies. He has not only excelled in fashion but also ventured into hospitality, beauty, home and gifting with his signature design style.
1. Meet the Designer
It is every designers dream to witness their local fashion labels become an international lifestyle brand. Rocky S is here to share his insights & decades of experience in the hypercompetitve world of fashion. Learn about the dynamics of the coture, ready-to-wear market and how to expand your fashion business all around the world. Rocky S will also guide on how to successfully expand your fashion brand into other lifestyle extensions such as home, hospitality and beauty; while staying true to your brand's identity.
02
02.Basics of Fashion Marketing and Extensions
Marketing your brand to the right audience is as important as creating great designs. Rocky explains the important aspects to consider while creating a unique brand identify. He also talks about how he successful expanded into multiple industries while maintaining his brand identity.
03
03.Fashion Segmentation
In this chapter Rocky talks about the two main segments of the fashion industry, namely couture and pret. He explains the complex retail dynamics, designing stratergies and pricing techniques for these different fashion segments.
04
04.Exploring the International Market
Rocky Star was one of the first Indian fashion designers to expand his presence and operations outside of India. Today he has established operations in 9 countries around the world. Rocky shares his inshights across various international markets and suggest market penetration techniques for different regions around the world.
05
05.Home & Lifestyle
Rocky speaks about his expansion from fashion to furniture and how it helped him enhance his brand recall. He emphasis on the importance of finding the right partners to collaborate and what aspects to consider while expanding into a new industry.
06
06.Food & Gifting
Rocky Star talks about the natural transition that led him to explore the hypercompetitive food & gifting industry. He also shares simple yet key stratergies to stay true to his core brand identity while rapidly expanding.
07
07.Beauty & Skincare
Rocky explains the important factors to consider before stepping into the Beauty and Skincare industry.
08
08.Future of fashion marketing
Rocky Star talks about the paradigm shift in the fashion marketing channels and shares his insights on the future trends in fashion marketing.
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