Priyanka
Raina
Learn to Build a Consumer Brand
WHIZ COURSE
₹499₹999 (50% OFF)
Learn to Build a Consumer Brand
10 Pre-recorded sessions by Priyanka
Interactive Learning Quiz
Course certified by Priyanka
Priyanka’s course whiz book
Self Paced Learning
WHIZ COURSE + LAUNCHPAD
COMING SOON
Learn to Build a Consumer Brand + Get a chance to work with Priyanka Raina
Top 1 applicant gets an internship in Maate
Top 10 get featured on Whiz League
10 Pre-recorded sessions by Priyanka
Interactive Learning Quiz
Course certified by Priyanka Raina
Priyanka's course whiz book
chapters
2. Concept Building and Research
3. Building the Product
4. Determining Competitive Price
5. Generating Brand Awareness
6. Marketing Tools to scale your brand
7. Digital Distribution
8. Logistics Management
9. Scaling the Brand
10. Creating a Worklife Balance
course details
course details
Consumer Market in India is vast and there is nothing more challenging than finding the right target audience and positioning of brand apart form the competitors. Priyanka Raina, founder of Maate and Gracia Raina Foundation will teach how to build a consumer brand from scratch. She will share detailed insights on concept building and research, creating a buzz in the market and building on a definite product range.Her vast experience as an entrepreneur will also guide you on Digital Distribution and Scaling of Brand.
about Priyanka Raina
Priyanka Raina is a successful Mompreneur and a Philanthropist. With her creative and strategic mindset, she founded the brand Matte along with her husband Suresh Raina. She believes in giving back to the society with her spirit of goodwill and social work. With these embedded values she founded Gracia Raina Foundation and is also the champion of adolescent health UNFPA in India.
about Priyanka Raina
Priyanka Raina is a successful Mompreneur and a Philanthropist. With her creative and strategic mindset, she founded the brand Matte along with her husband Suresh Raina. She believes in giving back to the society with her spirit of goodwill and social work. With these embedded values she founded Gracia Raina Foundation and is also the champion of adolescent health UNFPA in India.
1. Meet the Entrepreneur
Consumer Market in India is vast and there is nothing more challenging than finding the right target audience and positioning of brand apart form the competitors. Priyanka Raina, founder of Maate and Gracia Raina Foundation will teach how to build a consumer brand from scratch. She will share detailed insights on concept building and research, creating a buzz in the market and building on a definite product range.Her vast experience as an entrepreneur will also guide you on Digital Distribution and Scaling of Brand.
02
02.Concept Building and Research
Priyanka talks about market research and its importance in the process of brand creation & development. Also how identifying Target Audience helps in positioning the products better and creating a strong brand identity.
03
03.Building the Product
In this chapter Priyanka talks about how to narrow down on a focussed product range and role of packaging in the creation of brand identity.
04
04.Determining Competitive Price
This chapter discusses the factors to keep in mind while determining the product costs and strategies to sustain in the market.
05
05.Generating Brand Awareness
Priyanka talks about how to put a good strategy in place to create a strong brand awareness and also about the importance of sampling in acquiring 1st set of clients
06
06.Marketing Tools to scale your brand
This chapter talks about different kinds of marketing strategies and tools which are imperative in building and promoting a consumer based brand.
07
07.Digital Distribution
Priyanka speaks about various distributions channels and how to identify the right ones for your brand.
08
08.Logistics Management
This chapter covers the part of the supply chain process ranging from Logistics and Inventory Management to understanding different ways of warehousing products.
09
09.Scaling the Brand
Priyanka discusses the factors to consider while expanding your brand and the challenges which come along with it.
10
10.Creating a Worklife Balance
In this chapter, Priyanka discusses some useful tips on how to create a work life balance and importance of creating a society with empowered women.
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