Priyanka
Raina


Learn to Build a Consumer Brand
Background

WHIZ COURSE + LAUNCHPAD

799₹1599  (50% OFF)
Learn to Build a Consumer Brand + Get a chance to work with Priyanka Raina

Top 1 applicant gets an internship in Maate

Top 10 get featured on Whiz League

10 Pre-recorded sessions by Priyanka

Interactive Learning Quiz

Course certified by Priyanka Raina

Priyanka's course whiz book

Background

watch trailer

WHIZ COURSE

499₹999   (50% OFF)
Learn to Build a Consumer Brand

10 Pre-recorded sessions by Priyanka

Interactive Learning Quiz

Course certified by Priyanka

Priyanka’s course whiz book

Self Paced Learning

chapters

video video

Watch the Intro Class for free

Watch the Intro Class for free

video video
2. Concept Building and Research

video video
3. Building the Product

video video
4. Determining Competitive Price

video video
5. Generating Brand Awareness

video video
6. Marketing Tools to scale your brand

video video
7. Digital Distribution

video video
8. Logistics Management

video video
9. Scaling the Brand

video video
10. Creating a Worklife Balance

course details

course details

Consumer Market in India is vast and there is nothing more challenging than finding the right target... ng more challenging than finding the right target audience and positioning of brand apart form the competitors. Priyanka Raina, founder of Maate and Gracia Raina Foundation will teach how to build a consumer brand from scratch. She will share detailed insights on concept building and research, creating a buzz in the market and building on a definite product range.Her vast experience as an entrepreneur will also guide you on Digital Distribution and Scaling of Brand.

Consumer Market in India is vast and there is nothing more challenging than finding the right target audience and positioning of brand apart form the competitors. Priyanka Raina, founder of Maate and Gracia Raina Foundation will teach how to build a consumer brand from scratch. She will share detailed insights on concept building and research, creating a buzz in the market and building on a definite product range.Her vast experience as an entrepreneur will also guide you on Digital Distribution and Scaling of Brand.

about Priyanka Raina

Priyanka Raina is a successful Mompreneur and a Philanthropist. With her creative and strategic mindset, she founded the brand Matte along with her husband Suresh Raina. She believes in giving back to the society with her spirit of goodwill and social work. With these embedded values she founded Gracia Raina Foundation and is also the champion of adolescent health UNFPA in India.

Background

about Priyanka Raina

Background

Priyanka Raina is a successful Mompreneur and a Philanthropist. With her creative and strategic mindset, she founded the brand Matte along with her husband Suresh Raina. She believes in giving back to the society with her spirit of goodwill and social work. With these embedded values she founded Gracia Raina Foundation and is also the champion of adolescent health UNFPA in India.

How to register for Priyanka'S whiz launchpad

01

Subscribe

for Whiz Course + Whiz Launchpad & complete the Whiz Course


02

Submit

Upload your presentation as per assignment requirements

03

Selection

An in-house Jury scores your assignment, top 10 applicants are shared with Priyanka.

04

Launch

One top applicant will get an internship with Priyanka Raina

1. Meet the Entrepreneur

Consumer Market in India is vast and there is nothing more challenging than finding the right target audience and positioning of brand apart form the competitors. Priyanka Raina, founder of Maate and Gracia Raina Foundation will teach how to build a consumer brand from scratch. She will share detailed insights on concept building and research, creating a buzz in the market and building on a definite product range.Her vast experience as an entrepreneur will also guide you on Digital Distribution and Scaling of Brand.

02

video video

02.Concept Building and Research

Priyanka talks about market research and its importance in the process of brand creation & development. Also how identifying Target Audience helps in positioning the products better and creating a strong brand identity.

03

video video

03.Building the Product

In this chapter Priyanka talks about how to narrow down on a focussed product range and role of packaging in the creation of brand identity.

04

video video

04.Determining Competitive Price

This chapter discusses the factors to keep in mind while determining the product costs and strategies to sustain in the market.

05

video video

05.Generating Brand Awareness

Priyanka talks about how to put a good strategy in place to create a strong brand awareness and also about the importance of sampling in acquiring 1st set of clients

06

video video

06.Marketing Tools to scale your brand

This chapter talks about different kinds of marketing strategies and tools which are imperative in building and promoting a consumer based brand.

07

video video

07.Digital Distribution

Priyanka speaks about various distributions channels and how to identify the right ones for your brand.

08

video video

08.Logistics Management

This chapter covers the part of the supply chain process ranging from Logistics and Inventory Management to understanding different ways of warehousing products.

09

video video

09.Scaling the Brand

Priyanka discusses the factors to consider while expanding your brand and the challenges which come along with it.

10

video video

10.Creating a Worklife Balance

In this chapter, Priyanka discusses some useful tips on how to create a work life balance and importance of creating a society with empowered women.

FREQUENTLY ASKED QUESTIONS

Who will teach this course?

Priyanka Raina is a successful Entrepreneur and a Philanthropist. With her creative and strategic mindset, the brand Matte was born. It has catered to 100000+ consumers and is one of the leading brands in the baby care segment. She believes in giving back to the society with her spirit of goodwill and social work. With these embedded values she founded Gracia Raina Foundation and is also the champion of adolescent health UNFPA in India

Who should take this course?

This course is recommened for all the passionate, budding and established entrepreneus who want to build a consumer brand and gain insights on scaling up the brand .This course will give tips and tricks to all mompreneurs who want to establish a work life balance and how they can take a step forward to create a society with more empowered women.

What can I expect to learn in this course?

In this course, Priyanka Raina is going to squeeze all her learnings from building a consumer brand from scratch. What worked, what didn't? She will share her insights on how to refine product idea, build a team and how much to invest in research and development? She will be sharing modern ideologies on how to create digital distribution, influencer marketing and the secret to Matte's success.

What is the course format?

Each course is meticulously structured into 10 modules that cover different learning areas. All modules are pre-recorded in HD quality and can be accessed anytime, anywhere. Our courses are designed to be self-paced allowing you to complete them at your own convenience.

In which language are the Whiz courses taught?

All our courses use a mix of Hindi and English.

What opportunity will selected users get on Whiz Launchpad with Priyanka Raina ?

Unlock your dreams with Whiz Launchpad. Get a golden opportunity to work with Priyanka Raina in her very own brand Maate

How frequently are the applicants selected for the Whiz Launchpad with Priyanka Raina ?

Every 3 months

What is the assignment for Whiz Launchpad with Priyanka Raina ?

Submit a short presentation of not more than 10 slides or a plan of your entrepreneurial ideas. It should clearly convey the following: 1.Idea in detail 2. Market Research 3. Marketing Plan 4. Financial Planning File Format: PDF Max File Size: 4MB

What is the evaluation criteria for Whiz Launch Pad with Priyanka Raina?

All submitted assignments will be scored on ten on each of the following criteria: 1. Uniquness & Practicality of Entrepreneurial Idea 2. Value Proposition 3. Market Reseach 4. Marketing Plan 5.Financial Forecast

Will I be paid while working for Priyanka Raina?

No, the applicant will not get paid, however they will receive invaluable hands-on experience while interning in Maate.

For how long and where is the project take place?

The internship will be in Delhi for 2-3 months.

How will I be informed?

You will be emailed once the scoring process begins and when the top ten shortlisted applicants are featured on Whiz League. The shortlisted profiles are shared with the artist and one top applicant gets the golden opportunity described above.

What happens if my assignment is not selected?

The selection process is fair and very competitive due to the high volume of applicants. We hope that the learnings from the course will motivate you to take the next steps in your successful career. We do not issue a refund or disclose the scores on the assignment.

Will I get a certificate on completing the course?

Your certificate signed by the whiz expert will be mailed to you upon completing the course and the quiz successfully. In order to complete the course, you must score 70% and above on the quiz. Simply registering for the course does not make you eligible for the certificate. Once you have obtained the required marks on the quiz, go to your 'My Courses' dashboard, select the course, select get certificate and receive your certificate via email.

What is the format and difficulty level of the quiz?

The quiz is designed to help you validate your learning and is structured in simple multiple-choice questions.

Can I give the quiz again to increase my score?

Yes, as the quiz is designed to help you self-evaluate your learning from the course.